Description

Job Title: SaaS Marketer

Work Specification: Full-time

Work Type: Remote

Availability: 1 Month

Experience Required: 8+ years

Location: Remote | Base: Gurugram

About Infosec Ventures

Infosec Ventures is a pioneering cybersecurity company specializing in advanced SaaS solutions and innovative security products designed to safeguard enterprises from evolving cyber threats. With a strong focus on delivering cutting-edge, scalable cybersecurity technologies such as HumanFirewall.io, the company empowers organizations globally to transform their security posture through intelligent automation, threat detection, and comprehensive risk management. Infosec Ventures combines deep domain expertise with data-driven innovation to serve a diverse clientele including enterprises, SMBs, and government sectors.

Role Overview

We are seeking a seasoned, high-energy SaaS Marketer with 8+ years of extensive experience scaling SaaS and cybersecurity ventures. This critical leadership role demands a visionary strategist who is also hands-on, capable of architecting and executing a unified global growth strategy. You will spearhead global growth initiatives, accelerate customer acquisition, expand market reach, and drive significant revenue growth. You will craft and lead a sophisticated marketing engine that blends startup agility with rigorous performance marketing discipline, delivering scalable and measurable business outcomes.

Key Responsibilities

• Define, lead, and execute an integrated global growth marketing strategy encompassing digital marketing, content marketing, account-based marketing (ABM), strategic partnerships, and event marketing across multiple international markets.

• Own full accountability for marketing-sourced pipeline generation and revenue attainment globally, managing CAC, conversion rates, LTV, and other critical funnel metrics to maximize ROI.

• Build, lead, and mentor a high-performing, cross-functional marketing team including Content, Product Marketing, Digital Marketing, and Growth Operations professionals.

• Design and implement world-class demand generation and conversion optimization campaigns leveraging data analytics, rigorous A/B testing, marketing automation, and continuous experimentation.

• Collaborate closely with Sales, Product, and Customer Success teams to ensure messaging alignment, feedback integration, and seamless go-to-market (GTM) execution.

• Utilize advanced analytics and data-driven insights to optimize campaign performance, reduce sales cycles, and reinforce product-market fit across diverse regional markets.

• Drive brand positioning and establish category leadership for Infosec Ventures’ portfolio, especially flagship products like HumanFirewall.io.

• Generate high-intent, qualified leads internationally using intent-based marketing campaigns and highly targeted outreach strategies.

• Partner with Product teams to influence product roadmaps based on market intelligence, customer feedback, and regional nuances.

• Identify, evaluate, onboard, and manage external agencies, technology vendors, and channel partners to scale and accelerate growth initiatives.

Required Qualifications and Skills

• Proven track record of leading growth marketing and GTM initiatives for SaaS and cybersecurity products, ideally guiding companies from startup phases to scale (50 to 1000+ employees).

• Deep expertise in growth marketing methodologies, performance marketing channels, funnel analytics, conversion rate optimization, and marketing automation platforms.

• Mastery of marketing automation tools such as HubSpot, Marketo, Pardot; CRM systems including Salesforce, Zoho CRM, MS Dynamics; and analytics platforms for funnel and campaign performance measurement.

• Strong strategic thinker with the ability to set visionary growth plans and the tactical acumen to execute and deliver results promptly.

• Exceptional leadership capabilities with demonstrated experience in building, mentoring, and inspiring cross-functional teams.

• Excellent storytelling, brand positioning, and category leadership skills tailored for competitive B2B cybersecurity markets.

• Deep understanding of cybersecurity domain trends, buyer personas, regulatory environments, and competitive landscapes.

• Bachelor’s degree in Marketing, Business, Technology, or a related discipline; advanced degrees preferred.

Core Competencies & Technical Skills

• Growth Strategy & Global GTM Planning

• Demand Generation & Lead Nurturing

• Account-Based Marketing (ABM) and Targeted Outreach

• Performance Marketing: PPC, SEM, Social Advertising, SEO

• Content Strategy and Thought Leadership

• Funnel Analytics & KPI Management (CAC, LTV, MQLs, SQLs)

• A/B Testing, Experimentation & Conversion Rate Optimization (CRO)

• Marketing Automation (HubSpot, Marketo, Pardot)

• CRM Proficiency (Salesforce, Zoho CRM, MS Dynamics)

• Revenue Pipeline Ownership & Forecasting

• International Market Penetration & Scaling

• Cross-Functional Leadership & Collaboration

• Data-Driven Decision Making & Marketing Analytics

• Team Building, Talent Development & Mentorship

• Brand Positioning & Category Leadership

• Strategic Partnerships & Channel Marketing

• Customer Retention & Lifecycle Marketing

• Product Feedback Integration & Roadmap Influence

• Cybersecurity Domain Expertise and Industry Acumen

To Apply

Join Infosec Ventures to lead transformative growth in the cybersecurity SaaS space. Drive innovation, scale global GTM operations, and shape the future of enterprise security with a company dedicated to excellence and impact.

Apply here